Question: What are the legal steps and considerations for pursuing compensation for the unauthorized commercial use of a family's likeness in advertising, especially after being laid off and the content still being used without proper contracts?

Answer: The legal considerations will largely revolve around the contracts or agreements that were signed at the time of the advertisement's creation, including any intellectual property rights associated with the advertisement by the company. Depending on jurisidiction, you may be able to recover for such likeness, if you can show damages resulting from the advertisment. You may also send a cease and desist letter to the company, requesting that the company does not continue to utilize those advertisements.