Question: How can a business address defamatory statements made by an individual that damage its reputation?

Answer: When a business faces defamatory statements made by an individual, especially if those statements are unfounded and damaging to its reputation, the initial step should involve sending a cease and desist letter to the individual. This letter should formally demand that the individual stop making such defamatory statements and refrain from mentioning the business in any negative context on social media or any public forums. It’s crucial to document all instances of defamation, including gathering screenshots, videos, or any other evidence where the defamatory statements are visible. If the individual resides in a different state from the business headquarters, it’s important to consider the jurisdiction for potential legal action. Pre-litigation steps like cease and desist letters often put the offending party on notice and can sometimes resolve the issue without proceeding to court. However, if the situation escalates or continues, legal advice should be sought to consider further actions, which may involve filing a lawsuit in a court of general jurisdiction, as small claims courts are not equipped to handle defamation cases due to their complexity and the need for an extensive discovery process.